Q4 2023 US iOS Fashion Games Performance Recap

In the fourth quarter of 2023, the fashion gaming category on the iOS platform saw varied performances among the top titles in the United States. Sensor Tower's data offers a glimpse into how these games fared in terms of downloads and weekly active users.

Gacha Life 2 experienced a strong start with downloads peaking at 540K in the first week of the quarter but saw a declining trend, stabilizing around 25K to 47K towards the end of the period. Weekly active users mirrored this pattern, starting at a high of 460K and gradually reducing to approximately 277K.

Project Makeover maintained a steady revenue stream, starting with $1.2M and seeing a rise to $1.3M by the quarter's end. Downloads fluctuated, initially around 65K, with a dip in November, and a rebound to 89K in the last week. The game's weekly active users climbed from 591K to a peak of 709K mid-quarter, before ending at 664K.

Makeup ASMR: Makeover Story showed remarkable growth, with downloads starting at less than 1K and soaring to 225K by the end of December. The weekly active users count followed suit, growing from a mere 699 to an impressive 416K in the same timeframe.

Makeup Stylist -DIY Salon game saw a consistent number of weekly active users, hovering around 530K to 595K throughout the quarter. Downloads saw a positive trend, starting with approximately 46K and almost doubling to 90K by the quarter's end.

Makeover Studio: Makeup Games reported modest revenues peaking at $1.3K in November, with the last week of December seeing no revenue. Downloads began at around 36K, with some variability, and finishing the quarter with over 32K. Weekly active users remained strong, with the count starting at 923K and slightly decreasing to 862K.

For more detailed insights and data on the performance of these iOS fashion games and others, Sensor Tower's platform is the go-to resource.